Building Top-notch Dentistry
EZMO is an aesthetic dental clinic in Surabaya. With nearly 30 years of experience, EZMO has evolved with a renewed concept as the groundbreaker in cosmetic dentistry. By using a holistic approach, EZMO provides a wide range of dental aesthetic treatments to improve customer’s dental health and renew their smile with the latest dentistry technology. Giving experience of the best and most painless treatment for the customers.
EZMO was keenly aware of the significance of building a robust and widely acknowledged presence on social media, especially considering its status as a newly established entity at the time. In an era where social media platforms have become powerful tools for brand recognition and engagement, EZMO recognized the need to make a significant impact from the outset.
In a crowded digital arena, EZMO's aspiration was to stand out not just as a business entity but as a valuable resource, an influencer of thought, and a source of inspiration for its target audience. Thus, from the very beginning, EZMO prioritized content that was not only engaging but also insightful, aiming to establish itself as a trusted and prominent voice in its industry.
Transforming Dental Clinic to Digital Authority
CDL implemented a range of strategic solutions to address EZMO's needs. One key aspect involved crafting dental health content that was not only informative but also engaging and easily digestible for both dental professionals and the general public. This content was designed to bridge the gap between the complex world of dentistry and the everyday concerns of EZMO's audience. CDL's content strategy aimed to make dental health accessible, relatable, and, most importantly, valuable.
Moreover, recognizing that maintaining an up-to-date online presence could be challenging for EZMO due to time constraints, CDL provided crucial oversight in the development of the clinic's website and management of its Google My Business profile. This allowed EZMO to focus on providing top-notch dental care while entrusting the digital aspects to experts.
The impact of these efforts was nothing short of transformative. EZMO's brand identity saw a significant boost, positioning it as a reputable middle-up dental clinic in the competitive Surabaya market. Beyond brand recognition, EZMO's online community flourished, with an average of 50-60 new organic followers each month, all achieved without the need for endorsement deals. Additionally, through the optimization of advertising campaigns, EZMO's Google My Business profile witnessed a substantial increase in traffic, further solidifying its digital presence and reputation in the dental industry.