HWT Gold
Shining Through Entertainment
HWT Gold is one of the largest gold factories in Indonesia, whose jewelery quality has been recognized internationally and has been the official sponsor of the Puteri Indonesia crown since 2007. In 2019, HWT wants to increase brand awareness on digital platforms, and also wants to improve the quality of brand visualization and their products.
Everyone Loves to be Entertained
Yeah, entertainment is the success key in this project. An Integrated Digital Marketing strategy, with a hint of entertaining touch, was created for HWT Gold with the #HWTforYOU brand campaign - a symphony of innovation that unfolded across social media landscapes, dynamic visual concepts (think designs, photos, and videos that’ll make your jaw drop), and the official website.
But wait, there's more to this story – brand activations that roared like thunder, amplifying the brand like never before! Imagine dazzling Collaboration Giveaways, Live Events in the company of Puteri Indonesia herself, and a fierce Content Creator Competition titled "HWT Mencari Diva."
In results for this campaign, HWT Gold soared with astonishing 508% surge in followers growth over the past 3 years. And let's not forget the mind-blowing cherry on top: a colossal 10,000,000++ brand impressions during the HWT Mencari Diva extravaganza of 2022. It's not just a success story; it's an odyssey that set digital waves in motion, leaving us all spellbound!
