Scholl
From Comfort to Conversion
Scholl is a footwear brand dedicated to orthopedic foot products and foot care since 1906. They believe that feet are valuable assets deserving extraordinary solutions to ensure the feet remain beautiful and healthy.
Beyond merely comfortable shoes, Scholl embodies a holistic approach to health. The brand statement is clear, Scholl is a well-known, comfort-fashion-oriented brand with an iconic heritage. The challenge is to make this brand statement always relevant to the times, so it can still keep the audience interested in the brand.
Stepping Up: Tens of Thousands Sold in Months
In Indonesia, the proud distributors of Scholl set a clear goal: sales conversion. Scholl Indonesia aimed to deplete old stock swiftly and introduce their new products to the Indonesian market.
CDL's key solution to address Scholl's challenge was to execute an ads management strategy focused on conversions, particularly in the digital realm. To make this strategy effective, it meant consistently directing potential buyers' traffic to Scholl's sales channels.
As we said above, the challenge is how to make the brand message relevant to the current situation. So, during this phase, CDL also implemented social media marketing, creating engaging content that was relevant to the audience. Not only to maintain brand awareness but also to captivate potential buyers. The result? In just a few months, the growth in Scholl's social media followers exhibited a remarkable upward trajectory. CDL successfully sold tens of thousands of Scholl products during this collaborative period.
