The Sole Studio
From Footprints to Footfalls
The Sole Studio believes everyone has different foot problems, which requires unique solutions. Therefore, The Sole Studio introduces Customized Orthopedic Insoles as an innovative solution for various foot problems. Crafted with SCHEIN technology, a leading German orthopedic insole and shoe company with trusted records since 1879, The Sole Studio's Customized Orthopedic Insoles have proven to help many individuals attain healthier and ideal feet.
On the other hand, the pandemic made The Sole Studio faced closures of its outlets in Jakarta malls and some hospitals. In response, the business had to adapt by introducing a Home Visit service. Shifting its focus to online platforms, leveraging digital media to reach their potential customers.
To strengthen its digital presence, The Sole Studio partnered with CDL Agency, to manage digital marketing channels, including lead generation and business attraction.
Stepping into Profit: 38% Sales Growth
with 3x Increase in Sales Share
CDL implemented a series of strategic solutions for The Sole Studio's needs. As the first step, we redesign its communication strategy. This approach sought to build credibility by instilling believability and creating a sense of urgency, inducing the audience to recognize the value of The Sole Studio.
Following this, CDL conducted various tests and funnels to explore advertising strategies. Given the limited awareness in Indonesia about using custom insoles for foot conditions, this was a challenging task. Coordinating with The Sole Studio's sales team, CDL evaluated varied online promotion activities until identifying the optimal strategy.
The results were impressive. In just a few months, the online leads increased tenfold, followed by the tripled conversion rate. Furthermore, The Sole Studio reached substantial overall sales growth of 38% in 2023. A significant transformation has also occurred in the digital landscape, with the sales share from digital channels soaring from less than 10% to 48%. With satisfied clients, our focus is now on elevating sales volume to a new level.
