Get Git
Cracked The Right DNA
GetGit is another snack brand from Konimex, with its products being wafers in various flavours such as chocolate, cheese, mint choco, and corn. And while like other Konimex’s brands who came to us to optimize their digital presence, GetGit has its unique challenge. Their existing followers skewed toward young moms and quiz hunters, while their ideal buyers were Gen Z and Gen Alpha. So, there is our challenge: to grow their reach while gradually shifting their audience mix.
The Transformation Playbook
For this case, CDL Agency didn’t just create content, we engineered a cultural bridge. The strategy is to find the balance between existing followers and GetGit’s ideal audience. While dance challenges, meme-style humor, and skit comedy got Gen Z hitting share, we kept the brand's longtime fans engaged with just enough nostalgia to feel included. Every scroll through GetGit's feed became a careful balancing act, viral enough to trend, authentic enough to keep both sides coming back for more.
Then came the GetGit X Mobile Legends: Bang Bang partnership. This wasn’t just collaboration, it was a full-scale immersion into gaming culture. To support this collaboration, CDL created an event called Berani Mabar Seru with Pro Player, where GetGit’s niche gamer audience can play along with pro players from MLBB’s scene. In this period, we also shifted the content strategy so it became more relevant to niche gamers, especially MLBB players.
The payoff? GetGit’s TikTok that ballooned from barely-there to 38K+ followers, Instagram numbers that more than tripled, and we succeed in gathered 18,000+ viewers on 1-hour livestream Berani Mabar Seru with Pro Player. Most importantly, a brand that now speaks two languages fluently: the nostalgic comfort of longtime fans and the irreverent energy of their next generation of customers. The work continues, but the trajectory is clear: GetGit isn't just growing, it's evolving.
