Adi Husada Cancer Center
Empowering Cancer Center Through Digital Presence
Adi Husada Cancer Center (AHCC) is an integrated cancer center in Surabaya that offers various cancer treatment services ranging from screening, diagnosis, consultation, treatment, to post-operative care. As a part of the Asian Integrated Oncology Centres (IOC) network, the services at AHCC are committed to international standard.
AHCC acknowledges the importance of a robust digital presence in today’s landscape. Therefore, AHCC initiated it by creating social media accounts and a website. Since AHCC experienced difficulties in managing it, AHCC partnered with CDL to manage the social media and website optimally.
Communicating with Care:
Achieving 270% Potential Market Awareness
CDL revamped the communication strategy of AHCC's digital marketing, starting from the visual side, content marketing, to campaigns. This included crafting contents about cancer that are not only informative, but also easier to grasp. Understanding the time constraints faced by AHCC, CDL ensured regular website updates with SEO-driven articles on various cancer-related topics.
Our committed endeavors and tailored strategies yielded impressive results, with substantial surge in followers within the initial six months. The growth in followers showed a 270% increase compared to the preceding period. This surge isn't just a metric of success; it stands as evidence of our unwavering dedication to leveraging the influence of social media to improve AHCC's brand visibility and cultivate enduring connections with their audience.
