Sunhouse
From Surabaya, For Indonesia
The Sunhouse project stands tall as one of CDL's international triumphs. Hailing from Vietnam, Sunhouse is a powerhouse in household appliances, proudly distributing its products to over 12 countries worldwide, including Indonesia in 2019.
After nearly a year in the game, Sunhouse Indonesia found itself grappling with the challenges of running its marketing strategy solo. Beyond the day-to-day execution hurdles, they were on the hunt for a partner agency capable of translating the grand strategies of Sunhouse Vietnam into a market-ready masterpiece for Indonesia.
126% Growth: Sunhouse’s Explosive Rise in Indonesia!
To tackle these issues head-on, an integrated digital marketing strategy took center stage. CDL, in collaboration with Sunhouse Indonesia, set out to forge a robust digital presence, particularly on social media and marketplaces. CDL began by mapping out the Sunhouse target audience – diving deep into their interests, social media habits, and even their concerns about household appliances. From this intel, a tailored campaign was crafted to introduce Sunhouse Indonesia, complete with the selection of Key Opinion Leaders to amplify its brand.
From April to December 2020 (a glorious 9 months), we successfully skyrocketed Sunhouse Indonesia's follower growth by a whopping 126%, garnering a staggering 67 million social media impressions. Fast forward to 2021 and 2022, CDL continued its winning streak, securing over 400 thousand social media engagements.
In the first three months of 2022 alone, CDL worked its magic, channeling over 35 thousand eager customers to the Sunhouse marketplace. Now, that's what we call turning clicks into cash!
